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Marcel Planellas / Anna Muni
Strategic Decision-making

(Las decisiones estratégicas)

Business & Economics / Commercial Non-Fiction

  • Published: 26/03/2015
  • ISBN: 9788416029273
  • 216 pages

Strategic Decision-making will help readers make strategic decisions easily, thanks to 30 models and the most widely recognized strategic tools, graphically described with instructions on how and when to use them, and in which situations they can be particularly useful. This information is rounded out by a brief explanation of who created these tools and the chronological evolution of the strategic models of analysis.

About the author

Marcel Planellas’ most recent books are De la idea a la empresa, Acción Social Estratégica, and Emprender es posible.

Anna Muni developed her professional career in branding, and for six years was the Assistant Art Director for the Corporate Identity department of Morillas Brand Design.