What are the best ways to encourage inspiration? What tricks are there to foster creativity? How large a role does chance play? What is the path that makes an idea become a great business? Sebastián Campanario raises these and other questions in order to connect us to our inner creativity in a changing world where the ability to innovate is the most relevant and viable competitive advantage for people and companies. With statements from experts in a wide variety of fields —including economics, physics, music and neuroscience— Ideas en la ducha does away with the myth that only eccentric geniuses come up with brilliant ideas.