Ricardo Perret

Home Runs in Innovation
(Home runs de innovación)

Business & Economics


ISBN: 9786073126595

Perret begins with an undeniable premise: while people’s lives go on normally without new products, these products can—in a truly innovative home run—generate positive responses at the moment of consumption. This book details—step by step and with clear examples—the creative, psychological and marketing processes behind the successful launch of new products and services.

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