Mercadona. A Story Of Success
(Historia de un éxito: Mercadona)

How did the admired and controversial businessman Juan Roig manage to build the Mercadona empire? Juan Roig is the second richest person in Spain with a fortune of 3,500 million euros. He is a completely atypical businessman who managed to turn the family business into a strong company. Roig stands by his leitmotiv, «first give, than ask, and, finally, demand».