Javier Alfonso

Mercadona. A Story Of Success
(Historia de un éxito: Mercadona)

Business & Economics

Publish date: 04-01-2014


ISBN: 9788415431947

How did the admired and controversial businessman Juan Roig manage to build the Mercadona empire? Juan Roig is the second richest person in Spain with a fortune of 3,500 million euros. He is a completely atypical businessman who managed to turn the family business into a strong company. Roig stands by his leitmotiv, «first give, than ask, and, finally, demand».

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