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The company is the institution that best reflects the values and problems of contemporary society, as well as the crossroads society is facing, and many ethical questions are posed in its reality. Fernando Savater explains the virtues that businessmen should have, reflects on questions of business deontology, and analyzes —from an ethical perspective— the myth of the new man and the declining value of experience that reigns in today’s businesses. A short book that considers the crucial ethical subjects in the most representative institution of our time and the ethical dimension of both executives and companies, by Spain’s most important contemporary philosopher.