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Locos x el Asado
Cheers to the BBQ

(¡Un aplauso para el asador!)

Food & Drink

  • Published: 01/04/2016
  • ISBN: 9789500754347
  • 168 pages

Scrumptious photos and tempting recipes will have your mouth watering just flipping the pages.   Luciano Luchetti and Kevin Chochlac founded “Locos X el asado” [Crazy 4 BBQ], a virtual community of grilling fanatics that started with a Facebook group, then continued with the launch of their website and the “largest barbecue in the world” event. In addition to the community aspect and the discussions on how to grill the best barbecue, the forum administrators have become YouTube stars, with videos featuring their recipes that never have less than 30,000 viewings and sometimes up to 100,000.   This book is a selection of their best recipes, combining grilling techniques with the group’s philosophy: never losing sight of the fact that the true importance of barbecuing is getting together to enjoy eating with friends.

About the author

ARGENTINA – Locos X el asado have 400.000 followers on social media, united by their love of barbecue. Luciano Luchetti and Kevin Chochlac began grilling once a week and posting recipes and photos online, and in very short time they had many followers. Luciano started studying external trade to further develop Locos X el asado as his personal project. In 2013 they participated in the international competition in Morocco organized by the World Barbecue Association (WBQA), winning fourth place behind Denmark, Germany and Liechtenstein, from more than 80 participants.